Seeking Feedback on Ad Structure for a Product Serving Multiple Audiences

Amazon Sponsored Products
1

I have a product that serves 2 different audiences. What do you guys think of these ad structure? Also…what is your opinion on having the same keywords on my manual keyword targeting for eact, phrase, and brad. Would that be ok? I got them from the Search Query Performance

Campaign 1: Auto-Targeting - Black Version of the Product

  • Ad Group: Audience 1 - Black Version of the Product

Campaign 2: Manual Keyword Targeting - Black Version of the Product

  • Ad Group: Exact - Audience 1 - Black Version of the Product

  • Ad Group: Phrase - Audience 1 - Black Version of the Product

  • Ad Group: Broad - Audience 1 - Black Version of the Product

Campaign 3: Manual Product Targeting - Black Version of the Product

  • Ad Group: Individual Products Exact - Audience 1 - Black Version of the Product

  • Ad Group: Individual Products Expanded - Audience 1 - Black Version of the Product

  • Ad Group: Categories - Audience 1 - Black Version of the Product

Campaign 4: Sponsored Brands Video - Black Version of the Product

  • Ad Group: Exact - Audience 1 - Black Version of the Product

  • Ad Group: Phrase - Audience 1 - Black Version of the Product

  • Ad Group: Broad - Audience 1 - Black Version of the Product ---- Campaign 1: Auto-Targeting - Black Version of the Product

  • Ad Group: Audience 2 - Black Version of the Product

Campaign 2: Manual Keyword Targeting - Black Version of the Product

  • Ad Group: Exact - Audience 2 - Black Version of the Product

  • Ad Group: Phrase - Audience 2 - Black Version of the Product

  • Ad Group: Broad - Audience 2 - Black Version of the Product

Campaign 3: Manual Product Targeting - Black Version of the Product

  • Ad Group: Individual Products Exact - Audience 2 - Black Version of the Product

  • Ad Group: Individual Products Expanded - Audience 2 - Black Version of the Product

  • Ad Group: Categories - Audience 2 - Black Version of the Product

Campaign 4: Sponsored Brands Video - Black Version of the Product

  • Ad Group: Exact - Audience 2 - Black Version of the Product

  • Ad Group: Phrase - Audience 2 - Black Version of the Product

  • Ad Group: Broad - Audience 2 - Black Version of the Product

I also have a White Version of the product so it would be the same for the White Version. another 2 campaigns like those

2

Regarding your question about using the same keywords for exact, phrase, and broad match types, it’s generally acceptable to have overlapping keywords across different match types. This allows you to capture a broader range of search queries and match the user intent more effectively. However, keep in mind that each match type has different levels of specificity and reach, so your bid strategy and ad relevance should align with the match type selected.

3

The ad structure you’ve described seems well-organized and targeted. Having separate campaigns and ad groups for each audience (Audience 1 and Audience 2) as well as different versions of the product (Black Version and White Version) allows for specific targeting and messaging. Regarding your question about using the same keywords for each match type (exact, phrase, and broad), it’s generally fine to use the same keywords across match types. However, keep in mind that the performance and reach may vary depending on the match type used. It’s good practice to monitor the performance and adjust your keyword targeting strategy accordingly.

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