Announcement reposted from Amazon United States:
Effective August, 15, 2024, we’re updating our existing product bullet point requirements to simplify and enhance product detail pages for customers.
Key changes include the following:
- Restriction of special characters, emojis, and some phrases, such as refund-related guarantees.
- Guidance to help you create high-quality bullet points that are clear and concise.
These updates will help customers quickly compare products and determine whether an item meets their needs. Standardized bullet points enable customers to easily find and assess the key features and benefits, and they empower customers to make informed purchase decisions.
In addition to our existing review processes, we’ll use generative artificial intelligence (AI) to help us optimize listing quality. We’ll remove non-compliant content and use AI to generate compliant, high-quality bullet points. We’ll share any AI-generated quality-related improvements with you for review before we publish them to your listings.
For more information about the updated requirements and content guidelines, go to Product bullet point requirements.