As per my other post we only started properly advertising in the past month so fairly new to this game! It seems on ther face of it reasonably worthwhile but value y’alls opinion on how these figures look, and where we might improve.
Clearly (aside from seller fees which we have to live with), the advertising, and postage which is bought through amazon, are the main big costs. We don’t have a postage business acount so perhaps that would help reduce.
One other question regards to above figures, which were taken from reports repository, Oct 1-31. Why is it when I enter those same dates into Sales Dashboard does that say sales in that period were £4,220? So approx. £300 difference??
Your figures look promising, especially given that you’re new to advertising and still achieving a 45% margin, which suggests a strong foundation for profitable growth. Your main costs—advertising, selling fees, and delivery labels—are typical for seller-fulfilled models, and each presents opportunities for optimization. To lower delivery costs, securing a business postage account could indeed help by reducing label fees and streamlining your logistics. Additionally, assessing your advertising spend to ensure high return on ad spend (ROAS) by targeting well-performing keywords and optimizing ad placements can enhance profitability. Overall, your current setup shows good potential, and these incremental adjustments could boost your margins further.
The discrepancy between the sales figures in the Reports Repository and the Sales Dashboard could be due to differences in how each source calculates or records certain transactions within the selected period. For example, the Sales Dashboard may reflect gross sales, including canceled orders or returns that later affected the net figure in your Reports Repository, or it may include pending orders not yet finalized. Additionally, timing discrepancies in recording transactions (like orders processed on October 31 but finalized later) can also lead to such differences. To pinpoint the cause, you might compare order-by-order details in both reports for October, focusing on any adjustments for returns, refunds, or pending orders.