Responding to authenticity complaints

When responding to an inauthentic complaint: Do you just add the invoice documents, check all the boxes, and hit submit? Or do you go down to the bottom and click where it says “has your listing been deactivated in error?” and go to that page to type an explanation? I think I have done it both ways in the past with different results and I don’t remember which worked better.

I think this might have been a returned FBA unit where the customer had swapped out the item in the box and then Amazon marked it as sellable.

It is essentially the same. It is better to provide invoice directly to them. After all if you are going to check the “has your listing been deactivated in error?” Amazon may still ask you to provide an invoice in the long run.

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In the appeal, be sure to explain the situation clearly and concisely. Detail any relevant information, such as the circumstances surrounding the complaint and any evidence that supports your claim.

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