My trademark is up for renewal next year. It’s registered in brand registry and we have a store in its name. Just wondered if we dont renew, will amazon be alerted and close our store? Anyone with experience?
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Hello @joelmb,
thank you for posting into our forum. A trademark is usually valid for minimum 10 years to prevent someone from being able to hold a mark, which they are no longer using.
Once a trademark has expired, it is not only illegal to continue enforcing its violations using Amazon Brand Registry but you are also risking having someone take it over from you.
I would recommend you to extend the trademark prior to its expiry.
To answer your question, no I don’t think that Amazon will be alerted or close your store. However, in case that you initiate violations and complaints against other sellers, they would have a solid case to have them dismissed and similarly, at that point Amazon would notice the expired mark and could take actions against you.
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Why would you not renew your TM? It should be valid for 10 years once you do.
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You should be fine as long as no one complains. The best course of action would be to follow @Kika’s advice.
Business is going through a very low patch and have little spare funds to renew it. Simple as that really, sadly.
The TM renewal only costs a few hundred of bucks. Try to agree a payment plan with your attorney or maybe get a small loan.
You could also try to sell the TM to a different company and make a good deal out of it.
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