Question for Etsy sellers

Handmade Handmade Community
1

I had outsourced my etsy store to an agency and have been getting good results where they manage evything. Since Q4 is approaching, our sales have started to increase and expecting to increase even further as we are in the gifting niche.

I’m looking to start another account with them on my wife’s details and sell in a different niche.

What is Etsy’s policy on operating multiple accounts?

Do they also link and suspend accounts like amazon?

2

Here is an answer from chatgpt. Like any AI response, treat with caution.

Does etsy allow multiple seller accounts at the same address?

ChatGPT said:

Yes — Etsy does allow you to have multiple seller shops/accounts, even if they share the same address. But there are specific rules you need to follow. Here’s a summary:

:white_check_mark: What Etsy Allows

  • You can open more than one Etsy shop.
  • You may use the same physical address, same bank account, credit card, and even the same taxpayer ID (if applicable).
  • Your multiple shops must each have a separate Etsy account and a different email address.

:warning: What Etsy Requires / Restrictions

  • Each Etsy account can only have one shop. You can’t have two shops under the same account/login. * If you have multiple shops/accounts, you must list all the shops you run in the Public Profile part of each account for transparency.
  • The shops each need to comply with Etsy’s seller policies: no duplicate listings of the same item across shops (for unfair advantage), etc.

If you want, I can pull up Etsy’s exact text on this (in UK policy) so you can see how it applies in your location. Do you want me to do that?

You said:

yes

ChatGPT said:

Here’s what Etsy’s official UK help page says, along with relevant parts, about having multiple shops/accounts, and the rules around them — including address‑use. Etsy Help

:page_facing_up: Etsy UK Policy: “How to Open a Second Shop on Etsy”

From the Etsy UK Help Center: How to Open a Second Shop on Etsy. Etsy Help

Here are the relevant passages:

Quick answer
To run more than one shop, create a new Etsy account with a different email address, and open a new shop on the new account. Etsy Help

You’re welcome to run multiple shops at once on Etsy.
You will need:

  • A separate Etsy account for each shop Etsy Help
  • A separate email address on file with each account Etsy Help

If you choose to run multiple shops on Etsy, you must list all the shops you run in the Public Profile section of each account. Each account must also comply with Etsy’s Seller Policy. Etsy Help

Can I use the same credit card or bank information as my other shop?
Yes, you can use the same credit card for seller registration as well as the same bank account if you sign up for Etsy Payments. Etsy Help

You must use the same taxpayer ID and address when applicable. Etsy Help

Can I use the same email address as my other Etsy shop?
No, to open a second shop on Etsy, you’ll need to register for a new account with another email address. Etsy Help

:white_check_mark: Key Takeaways Regarding Same Address

Putting the policy together, here’s what you can and must do, with respect to address:

  • You can use the same address for multiple shops/accounts if it’s your address (i.e. the legal/billing/physical/business address) when required — the policy explicitly allows you to use the same address. Etsy Help
  • You must have a separate account & email per shop. Etsy Help
  • You can share bank account / credit card, taxpayer ID. Etsy Help
  • You must disclose all shops you own in each shop’s public profile. Etsy Help
  • You must comply with Etsy’s policies for each shop. Etsy Help
2 Likes
3

Etsy used to be very strict with this in the past. With the rise of TikTok, Shein and Temu, they recently eased the rules.

Just to be cautious, I would still use a different device to access the other account.

1 Like
4

Etsy does allow sellers to have more than one account, but only if each shop has a clear, distinct purpose and is managed transparently, meaning you’re expected to disclose that you own multiple shops in your shop announcements or About section.

They don’t ban the practice outright the way Amazon often does, but they do link accounts through details like IP, payment info, and addresses, and if one account gets suspended for policy violations there’s a good chance the linked one will also be affected.

If you plan to open a second shop under your wife’s details, make sure it’s genuinely a separate brand with its own niche, branding, and product line, and avoid overlapping inventory or duplicated listings. As long as you follow Etsy’s rules and keep both shops compliant, you should be fine, but keep in mind that Etsy can and does enforce against related accounts if they see abuse.