If you are in the USA be careful, California will come after you for taxes because of the nexus.
We had our own social media team in house, I shut it down because it was a total waste of resources. Way too many negatives to overcome. What you will find is the activist buyers from the online market places will go to your FB page and attack your company if you don’t submit and send them free stuff.
Competitors will also do the same thing. That does not leave you with much to engage with, engagement with the buyer is what sells the product. Then to have a constant stream of hate to deal with on a weekly basis is something we don’t need to deal with.
Yes, you can absolutely create Canva boards to showcase your products and share them on Facebook. Linking items in the comments is fine, just make sure it’s clear and user-friendly so people can easily find the products. You don’t have to include prices if you prefer, especially if your goal is to drive traffic to your store rather than focus on direct sales in the post.
Posting those boards on Pinterest is also a great idea. Pinterest works well for visual discovery, so high-quality images or well-designed boards can attract people to your store. Make sure to use relevant keywords and descriptions when you pin, so your content can be found in searches.
Consistency helps a lot too—posting regularly and engaging with your audience (replies, likes, shares) will boost visibility. Also, consider experimenting with different types of posts, like behind-the-scenes, tips, or themed boards, to see what resonates with your audience.