If you are in the USA be careful, California will come after you for taxes because of the nexus.
We had our own social media team in house, I shut it down because it was a total waste of resources. Way too many negatives to overcome. What you will find is the activist buyers from the online market places will go to your FB page and attack your company if you don’t submit and send them free stuff.
Competitors will also do the same thing. That does not leave you with much to engage with, engagement with the buyer is what sells the product. Then to have a constant stream of hate to deal with on a weekly basis is something we don’t need to deal with.