BackGround Overview
Several listings were outdated, poorly structured, and not aligned with long-term profitability.
This account didn’t jump overnight.
When we onboarded this client 17 months ago (end of October 2024), the situation was complex.
Before thinking about scale, our first roadmap was clear:
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Exit unproductive listings
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Rebuild the catalog with a profit-first structure
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Source replacements with long-term potential
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Eliminate SKUs that looked strong on revenue but were future liabilities
We deliberately did not rush PPC or force growth at onboarding.
Stability came first.
In May 2025, I personally visited suppliers In china and sourced stronger products for this account. That decision slowed short-term growth — but it dramatically improved margin control, catalog quality, and long-term scalability.Controlled PPC wasted spend and controlled TACOS
You can see earlier restructuring case studies from this account in my previous posts (links in comments).
Results (Last 12 Months)
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Total Sales: £3.055M
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YoY Growth: +267%
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Units Sold: 146.7K
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Net Profit : £0.580M (Nearly 19%)
Results (Last 30 Days)
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Total Sales: £323K
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YoY Growth: +361%
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MoM Growth: +5%
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Units Sold: 14.64K
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Net Profit: £75.2K
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TACoS: 4.3%
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Categories: Home & Kitchen, Tools & Home Improvement, Pet Foods
Foundation Built at ASIN & Niche Level
During 2025, most of the work went into building fresh foundations on new ASINs and making the structure of ASINs in niche and working on each factor that is affecting profit
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We reworked
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Sourcing
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Pricing
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Margins before scaling ads.
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The clear target was to keep at least 18% overall profit, even after VAT.
Hero ASINs were selected carefully, and ads were run only on those ASINs where we were actively ranking.
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TACoS less than 4%
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Added More Hero ASiNs and pushed ranking
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Added more Child ASINs after market stud to generate more Profit
Ad spend was distributed intentionally:
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20–25% spend on child ASINs
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75–80% spend on main hero ASINs
Why Early 2025 Looked “Slow” ?
The start of 2025 required patience.
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Restructuring takes time:
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New listings
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New parent ASINs
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New sourcing pipelines
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New catalog architecture
At the same time, we were dealing with:
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VAT pressure
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Supplier delays
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Inventory inconsistencies
They’re business problems.
And they took months to stabilize properly.
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By mid-year, those structural fixes began compounding.
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That’s when growth started accelerating, cleanly, predictably, and profitably.
Buyer-Intent Keyword Targeting
We aren’t targetting common generic keywords.
Most focus stays on:
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Long-tail keywords for safer ranking
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Deep SQP checks (Brand share, market share, Purchase share )
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Search terms harvested from Auto, Broad, and Phrase, which are converted
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we cut waste aggressively.
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Weekly negative targeting alone saved around 5–10% ad spend by stopping irrelevant traffic early.
Budget Division
Ad spend isn’t spread randomly.
Roughly:
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Nearly 55% on High converted keywords and search terms
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Nearly 25% on testing and expansion
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Nearly 20% kept tight on weak campaigns
This keeps growth moving without letting spend leak quietly.
SB, SD & Amazon Cloud (AMC)
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We are running Sponsored Brand campaigns and have allocated almost 27% of the total ad budget to SB ads
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We are also testing remarketing through Sponsored Display and AMC, allocating around 4% of the budget to it.
Catalogue Expansion
We are expanding the catalog carefully.
Non-profitable and non-growing SKUs were abandoned.
As explained above, we are adding child ASINs and shifting spend between new and existing hero ASINs through proper structuring and calculations based only on profitability.
The core principle remained consistent throughout:
Build profitability first → then scale volume
How We Support Brands Like This
For this account, we handled:
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Listing & catalogue restructuring with detailed projection
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Sourcing and cost control to improve profit
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Creative and images for good CVR and CTR
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Inventory planning for smooth sales and profit
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PPC with strict TACoS
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Regular performance reviews with WOW and MOM reports
