Hello friends, how are you?
I have spent 8 thousand dollars in PPC on one of my private label products and the product has not even got a tag of 50. I don’t even have money in my pocket. 800 units are in Amazon’s warehouse. My brain has stopped working.
What should I do?
My mentor says that I tried but fate has written this way.
I would stop the PPC immediately rather than continuing to spend money hoping the product eventually takes off. Spending $8,000 while barely generating sales indicates that something fundamental is wrong with either the product selection, listing, pricing, targeting, or conversion rate. With 800 units already sitting in FBA, the priority should now be limiting further losses rather than chasing the money already spent.
Go through the advertising reports and determine whether you are getting impressions but no clicks, clicks but no purchases, or purchases at an unsustainable ACOS. That will tell you where the problem is. I would also compare your price, reviews, images, offer and product itself against the leading competitors.
If the economics simply do not work, consider aggressive discounting, liquidation or removing the inventory rather than spending another several thousand dollars trying to rescue it. Also, I would seriously question any mentor whose explanation after an $8,000 PPC loss is simply that it was “fate.” A mentor should be able to analyse the numbers and explain exactly what went wrong.