Hello,
On August 14, 2024, a fee for Prime Exclusive Discounts will be introduced for US deal events, starting with the Prime Big Deal Days event later this year. Prime Exclusive Discounts that run during non-event days will continue to not be charged a fee.
By leveraging Prime Exclusive Discounts, you can enhance your brand’s visibility and help drive sales of your products with special event badging during high-traffic events such as Prime Day, Prime Big Deal Days, Black Friday, and Cyber Monday.
Each Prime Exclusive Discount promotion that runs during an event and receives special event badging will incur a $50 event fee. The fee does not increase if you include multiple products within the promotion. For example, a Prime Exclusive Discount on 20 products or 100 products would both be charged an event fee of $50.
The fee will be charged after the event period is over and only if the Prime Exclusive Discount made at least one sale during the event. Prime Exclusive Discounts that do not generate at least one sale will not be charged a fee.
When you first begin creating a Prime Exclusive Discount for an event in Seller Central, information will be displayed to identify all incurred event fees. After submission, fee information can be found on the Prime Exclusive Discount’s detail page in Seller Central.
To create a Prime Exclusive Discount, go to Prime Exclusive Discounts.