Announcement reposted from Amazon:
We’ve launched the Prime Day 2023 Brand Guide to help you have a smooth and successful Prime Day. The guide includes recaps and best practices on available brand programs, like A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics.
As a registered brand, choosing the right program for Prime Day is crucial. Brands that advertised leading up to and during Prime Day had a 216% increase in awareness and 214% increase in considerations, compared to the week prior.1
1Amazon Internal Data, 2021, US, CA, MX, UK, DE, JP, AU
To help improve your conversion rates and sales this Prime Day, go to Prime Day 2023 Brand Guide.