Prepare for Prime Day 2023 with Transparency

Announcement reposted from Amazon:

Protect your brand and products from the risk of counterfeiting this Prime Day with Transparency: a Brand Protection service by Amazon. To ensure you have time to enrol and implement Transparency, we recommend you contact us by June 2, 2023.

Transparency is a product serialisation service that helps you identify every individual unit you manufacture with secure, unique labels. These labels are scanned at each step, from listing to delivery, to verify the unit’s authenticity. Items without a valid code are identified and stopped, so only genuine items reach customers.

For a limited time, enrol your products and receive one year of Transparency for free.*

Get started with Transparency.

*Receive up to 20,000 free Transparency codes for every product that is newly protected by Transparency on or before December 31, 2023. This promotion applies to codes for eligible products generated within 365 days of receiving protection. To become eligible for the promotion, you must apply Transparency codes to the same surface as the Global Trade Item Number (for example, Universal Product Code, European Article Number (EAN) barcode. This promotion does not include printing or other associated costs. Other conditions may apply.