My question is: if I run PPC campaigns, how can I get sales?
As far as I know, sales go to the Buy Box winner, and I can’t win the Buy Box if my price is higher than other sellers.
Could you please provide an example or clarify this confusion?
Thank you
I have 79 active listings, and for some listings, I am the only seller. When I run small PPC campaigns on those listings, my product starts appearing in suggestions, and I get sales.
To generate sales through PPC campaigns, you need to win the Buy Box since PPC ads direct customers to the Buy Box offer. If your price is higher than other sellers and you’re not winning the Buy Box, your ads won’t result in sales. To address this, focus on optimizing your pricing, improving your account metrics (e.g., order defect rate, shipping time), and enhancing your product listing (title, images, and description) to increase your chances of winning the Buy Box. Alternatively, if you’re selling unique bundles, private-label products, or exclusive items, you’ll eliminate direct competition and secure the Buy Box by default.