Hi all. So we are now getting the hang of ppc
For us to achieve lower bid sales
Do we want our words to be set as exact
Or is it good to have as broad?
Confusing one I know.
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exact and phrase work best for me. Broad tends to be the worst performer overall
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Hi Kristen! Generally, broad will help you discover more keywords but it can spend more. We want to run exact on our most relevant keywords and rank organically for them. Best of luck to you! 
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