Announcement reposted from Amazon Europe:
Starting in July 2026, we’re extending passkeys to all Seller Central accounts.
Passkeys are a secure, passwordless way to sign in using your device’s built-in authentication—like fingerprint, face recognition or PIN – letting you access your account with ease and simplicity. They can’t be phished or stolen, and they’re supported by most modern smartphones, tablets and operating systems. We don’t collect or store any of your passkey data or biometrics, so your privacy is protected.
A compromised Amazon account can mean unauthorised changes to listings, diverted payouts or disrupted operations.
Passkeys offer you:
- Stronger security for your business: With stronger account security, you reduce the risk of unauthorised access that could harm your reputation, inventory or revenue.
- Built-in phishing protection: Because passkeys are bound to your device and can’t be typed or shared, your credentials can’t be stolen, protecting you against even the most convincing phishing attempts.
- Faster and easier sign-in: Authenticate with a quick fingerprint scan, face recognition, QR code scan or device PIN – the same way you unlock your phone. Your passkey is stored securely in your device’s password manager and works when you need it, with no verification codes or memorisation needed.
We strongly encourage all users to set up a passkey as soon as possible. Passkeys are available to all sellers and will become required for some accounts later in 2026. Setting up your passkey now means your account is protected and ready before that happens. Enrolment takes less than two minutes and immediately gives you a faster, more secure sign-in experience.
To set up a passkey:
- Sign in to your account and go to the Login and Settings page.
- Select the Create Passkey option.
- Follow the on-screen steps to register your device.
Once your passkey is created, your next sign-in will be faster, easier and more secure.
For more information, go to: Passkey verification and About Passkey .