Hey guys.
I want to start using google, ig and fb ads but I’m wondering how to measure the ACOS on those ads since I won’t know which sales are related to those ads.
How do you measure the success on ads otuside amazon?
Cheers
Measuring ACOS (Advertising Cost of Sales) for ads outside Amazon can be a bit challenging since you won’t have direct access to sales data. However, you can use trackable links, unique discount codes, or dedicated landing pages to measure conversions and sales generated by each ad platform. This way, you can calculate ACOS based on the ad spend and attributed sales.
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