Optimize your Amazon Ads campaigns for Prime Day

Announcement reposted from Amazon:

Prime members bought more than 300 million items worldwide during Prime Day 2022.*

Optimize your advertising campaigns for Prime Day 2023 and reach new customers with on-demand videos from our Amazon Ads summit: Prep for key shopping days:

  • Use product targeting to help meet your Prime Day goals: Learn how to apply product targeting strategies to your Prime Day advertising campaigns. Watch now
  • Dive into Sponsored Products reports and measurements: Use your Sponsored Products reports from this Prime Day to optimize for success in the future. Watch now
  • Optimize your keywords faster with bulksheets: Learn how this spreadsheet-based tool can help you quickly create and optimize multiple keyword campaigns in batches for Prime Day. Watch now

For more advertising tips, read our Prime Day 2023 guide for small business owners.

*Amazon Press Release, “Prime Day 2022 was the Biggest Prime Day Event Ever,” July 14, 2022

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