We already sell through our own brand-registered Amazon store. We’re looking to sell a different brand of bedding products (same product category) under a different brand. I have a few questions:
Is it possible to set up a completely separate Amazon store using the same Ltd company details?
If it’s not possible I can create a new Ltd company, however would Amazon allow me to operate 2 separate Amazon accounts that sell in the same product category
Final question - One main reason for doing this is to spread the risk should Amazon close 1 of our stores, is there any risk in either of the above scenarios that if Amazon closed 1 store, it would automatically close the other?