Announcement reposted from Amazon:
Registered brands can now email percentage-off promotional codes to their Amazon customers with the Manage Your Customer Engagement tool.
If you’re a registered brand with an Amazon Stores page and brand followers, Manage Your Customer Engagement allows you to send discount offers of 15% to 50% to your brand-tailored audiences, which include repeat customers, recent customers, high-spend customers, and brand followers.
With customizable budgets, you can create and send promotions that fit your brand’s needs. To get started, follow these steps:
- Click the Brands tab in Seller Central and select Customer Engagement.
- Select the brand, and select the audience type that you want to send the promo code to. Be sure to select Promote a promotion as your campaign type.
- Select an eligible promotion.
- If you have no available promotions, go to the Advertising tab in Seller Central, select Promotions and then select Percentage off.
- Enter email details and submit the campaign.
To learn more about creating a promotion, go to our help page.