I’ve got an item, the buy box is the competitor. Mine is slightly more expensive but can be delivered next day( prime). His has the badge prime as well but can be delivered on the 18th January. How is that possible? Even when I’m putting the filter for prime it’s still his item in the buy box.
Selleramp says just normal he’s just normal fba. Regardless, surely if I as a customer pay for prime membership I should get the quickest option first, even if it’s a few pennies more expensive.
He must be a seller with good history offering sfp, where amz van goes collects the item and delivers it next day which is equal to an FBA seller. That’s why selleramp shows normal fba and delivery speed is same as yours. Only difference is that he stores the item is his own warehouse and not amazon.