I launched my first PL product yesterday with an auto-campaign and a $25 daily budget.
It’s been 24 hours since I started the ad and still nothing, not even a single impression.
Is it normal?
Note: My shipment has not been closed yet. 72 units are in stock only and the rest of them are in the receiving stage.
Do you think that could be the reason?
It’s likely that your campaign isn’t running because your shipment hasn’t been fully received yet. Amazon usually requires all units to be checked in before ads start delivering. You can check your campaign status in the Ads Console to see if it’s marked as ‘eligible’ or ‘paused due to inventory.’ Once your stock is fully available, impressions should start coming in.
Your bids might be too low. My first two campaigns got only hundreds of impressions because I didn’t want to raise the bid. Actually over 10 campaigns were the same. Some got less than 100 impressions. (my category average $1-$3 per click on keywords targeting). Another reason was I selected too many keywords on manual campaigns…… After 1 year of testing. I use only auto campaigns this year because I can bid $0.33 and get more clicks. One of the campaigns started 1 year ago, the other started last July. These two campaigns were the most effective and Amazon can target the right group. I only put $5 each for now. Yesterday one with no sales. The other one had 16 clicks with 5 orders (ACOS 2.56%). You can raise the bid a little bit higher, run a few days, and lower the bid after the impressions kick in. You don’t need to wait for the shipment to close. As long as some units are available it starts selling.
Yes, this happens sometimes. I actually launched a new product yesterday as well and I’m seeing almost the same thing. I have an auto and some manual campaigns and nothing is getting impressions yet. Give it a couple more days as sometimes the system just takes time.
Hello, Have a great day! Maybe i can offer my help as your PPC and SEO specialist and if you want i can share my Expertise, Portfolio and even my own (SOP) so you can tell if im a right fit and to know how i process my day to day and per week task.
but heres some tips:
1.Relevant keyword- its really important that you are using the relevant keyword from your product and also you need to know the relevancy of your keywords.
2.Product description- its also important because this is one way to tell to customers that your product is quality and your product information.
4.Bidding management- you need to bid to win agains your competitors and know your bidding budget because theres some various things that can affect your bids.
5.Image of the product- its important to know to customers that this is what they get when they order it and the information about the product.
Tips: for starting or new listing you need to create first Automatic campaign but dont rush things because its really takes time to get more data reports and gain impressions.
Thats all please contact me or message me here if you are interested in collaborating.