Announcement reposted from Amazon Europe:
Starting March 18, 2024, vouchers will be subject to new pricing requirements.
Vouchers are still required to have a discount percentage between the minimum (5% off) and maximum (50% off). The majority of products will also be required to have a sales history before they are eligible to run and a promotion price lower than either the Was Price or the recent lowest price.
If a product’s price or discount doesn’t meet these new requirements, it won’t be eligible for a voucher until all requirements have been met. If you receive a voucher error message, you can take the following actions:
- Price history issue: To make this product eligible, create sales history by selling just one unit of the product to build the Was Price.
- Increase discount: Make sure your promotion price is lower than the Was Price or the recent lowest price to make this product eligible.
- Minimum/maximum discount issue: Update your sale price discount percentage to be between the minimum (5% off) and maximum (50% off) to make this product eligible.
To learn more about voucher pricing requirements and error messages, go to Understanding voucher errors.