Announcement reposted from Amazon:
We are excited to announce that we will reopen new seller enrollment for Seller Fulfilled Prime (SFP) in the US on October 1, 2023.
We first launched SFP in 2015. Our goal was to allow sellers to independently handle the fulfillment of their products while also making them available to Prime customers with the same fast, free delivery they have come to expect.
As the program grew, we realized that SFP was not providing the same high-quality experience that customers expect from Prime. As a result, we paused new seller enrollment while we worked to make sure we had more support for sellers and clear standards in place for the SFP program to ensure it provides customers a great Prime experience. We are excited to be at the point where we will now reopen new seller enrollment on October 1, 2023.
To enroll, you must pre-qualify to start the 30-day SFP trial. During the trial, you must meet all SFP program requirements to pass and become enrolled in SFP.
Here are the pre-qualifications you must meet to start the SFP trial:
- Have a domestic US address as your default shipping address
- Have an Amazon Professional selling account
- Meet the following criteria over the past 90 days:
- Self-fulfilled at least 100 packages
- Cancellation rate less than 2.5%
- Valid tracking rate greater than 95%
- Late shipment rate less than 4%
The SFP trial ensures your offers can consistently meet the high standards of Prime speed and reliability. For more details on the enrollment process and SFP program requirements, go to Upcoming Changes to Seller Fulfilled Prime.
We look forward to seeing you in October.