New ASA help please

I’m quite new to selling on Amazon, I’ve put all my products on sponsored ads and yesterday had over 2,000 impressions, now today down to 250. Am I being eager and just lucky yesterday, or is there a reason for this?

Any tips and help would be appreciated. Thank you

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If you have a limited daily budget for your sponsored ads, it’s possible that your budget was exhausted earlier in the day, resulting in fewer impressions later on. Consider adjusting your budget to ensure your ads run consistently throughout the day.

If you’re using manual bidding, it’s possible that other sellers increased their bids, making it harder for your ads to compete for impressions. Review your bid strategy and consider adjusting your bids accordingly.
Some product categories experience fluctuations in demand based on the time of year. If your products are affected by seasonal trends, it’s possible that the decrease in impressions is due to a decrease in demand for your specific product during this period.

Amazon PPC Expert


Thank you, this is so helpful

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