I’m looking to start doing FBM.
What are you having the most trouble with? I’ve been selling on Amazon for several years doing mainly FBM. I currently offer 6 week one on one mentorships, but also single sessions where we do product research and risk evaluation.
If you’re interested, send me a message about what you’re having trouble with the most and we can go from there, I would love to help you.
One of the best things you can do is stop guessing and start using the data already available to you. A very effective strategy is to read the 1-star reviews on your top competitors’ listings and look for recurring complaints. If customers keep mentioning the same weakness, such as poor quality, confusing instructions, or packaging issues, you can address that problem directly in your title, bullet points, or images and position your product as the better solution. It is also very important to think mobile first when creating listing images, because a large number of shoppers are browsing on their phones.
If your main image is unclear or the product details are hard to understand at a small size, your click-through rate can suffer.
Another smart approach is to use PPC more strategically by running an auto campaign for a short period, then reviewing the search term report to find the exact long-tail phrases customers are using.
Those terms can then be moved into exact match campaigns, where they are often cheaper and convert better because they are more specific.