I’m trying to list my item, it doesn’t have a barcode but the item is already listed on amazon! I see multiple UPC’s and ean’s of this item. Which one do I choose to apply for listing?
The one with the higher ranking or lower ranking ?
What you are looking are listings used by many amazon sellers to circumvent amazon policy regarding listing.
Make sure the UPC you use is the actual code for the product.
If that listing is ever take down you too will get a policy violation, so keep that in mind. Plenty of bad actors on amazon, they turn a blind eye to them because it makes wall street happy to see the numbers go up, regardless of the seller/listing quality.
When listing an item on Amazon without a barcode but with multiple UPCs or EANs already associated with the product, it’s generally recommended to choose the UPC or EAN that has the highest ranking. This is because the ranking reflects the popularity and sales volume of that particular product identifier. Using the highest-ranked identifier can potentially increase your listing’s visibility and search rankings.