I’ve conducted hundreds of audits recently, and here are the most common mistakes that 5- to 7-figure brands typically make.
And these aren’t the ones you usually hear about.
Here’s what they do wrong:
1/ Their titles, bullet points, and descriptions are not well-optimized.
(If they do optimize, the keywords they use often have either low or no search volume.)
→ Proper optimization helps with SEO indexing and improves both CTR and CVR.
2/ Their captured search volume (SV) in the top 10 and top 30 is significantly lower than their competitors’.
(Very few brands focus on this.)
→ Increasing this can drive more organic orders, directly impacting your bottom line (profits).
3/ Their images look unprofessional and lack a consistent theme.
(Your branding should be reflected in your images, and your main image should be optimized for CTR.)
→ High-quality visuals improve conversions and customer engagement. Adding videos is a plus.
4/ They don’t protect their branded search terms with ads.
(I’ve seen a best-selling brand that wasn’t even targeting its own branded terms!)
→ This prevents competitors from stealing your customers.
5/ They ignore placement data in PPC campaigns.
(I recently saw a PDP placement with over 1,000% ACOS… seriously, why?)
→ Analyzing placement data helps you optimize conversions at the lowest possible ACOS.
P.S. Are you struggling with any of these?