Good day everyone,
I’m handling a case for one of my clients whose Amazon account was deactivated a few months ago due to authenticity/IP concerns on a listing.
They submitted invoices and an LOA from their supplier, but Amazon rejected it, saying the listing misleads buyers and infringes trademark.
We then applied for mediation with CEDR, and today received their response. The process requires a fee of £490, where my client pays half (£245). However, I’ve read that the mediator’s decision is non-binding meaning even if the mediator sides with us, Amazon can still refuse reinstatement.
Before proceeding further, I want to ask the community:
Has anyone here actually gone through mediation with CEDR?
Did it help you get reinstated, or not?
Do you think it’s worth spending the money, or usually a waste of time/finance?
Any experiences or advice would be very helpful
CEDR mediation with Amazon is indeed non-binding, so even if the mediator agrees with you, Amazon has no legal obligation to reinstate the account, and in practice sellers often find that Amazon listens politely but still declines to act.
A few sellers have reported success where clear evidence of compliance was presented and Amazon was looking for a way to close the dispute without escalation, but many others say it led to no meaningful change beyond getting Amazon to restate its position.
The main benefit is that it creates a documented attempt at alternative dispute resolution, which can be useful if you later pursue legal action since courts in the UK expect ADR to have been attempted.
Whether it is worth paying depends on whether your client sees value in demonstrating good-faith compliance efforts for a future claim, rather than expecting it to directly lead to reinstatement.
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CEDR mediation is more like a formal complaint platform not a guarantee for reinstatement.
Amazon mostly ignores even if mediator sides with seller.
And i’ve seen sellers spend £245–£490 and after months still account stays closed.
The only time it makes sense is if you need official paper trail (for legal route later or court).
But if your goal is just reinstatement then better to focus on a strong new POA + proper invoices + supplier verification instead of CEDR.
Have you checked if the IP owner (brand) is open for direct retraction? That works faster than mediation.
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Yes, I would give it a try. They are now required by the EU to offer alternative dispute resolution.