Announcement reposted from Amazon Japan:
We have launched two new feature updates for Manage Your Experiments, allowing you to save and edit experiments at your own pace, as well as run A/B tests on product titles from the ‘edit listing’ page.
MYE save the draft feature
This new Manage Your Experiments update lets you create experiments at your convenience. Start building your planned experiment, save it as a draft, and return to it to add missing details or final touches at a later date.
MYE default opt-in feature
Initiating title experiments is as simple as updating your product title directly on the catalog page (All Inventory > Edit) for eligible ASINs. Through A/B testing, you can determine which product title is more effective in driving sales. You can also set it so that the title with the best results is automatically published.
You can set the start date and product name to test by clicking on ‘View A/B experiment settings.’
*To opt-out, uncheck the checkbox under the product name.
*Only ASINs that meet the eligibility criteria will have this feature displayed.
Visit the Manage Your Experiments feature help page for more information.