Make the most of your back-to-school campaigns with Sponsored Products bids

Announcement reposted from Amazon:

If you sell stationery, backpacks, sports apparel, or other related products, the back-to-school period is an ideal time to promote them using Sponsored Products campaigns.

Sponsored Products campaigns allow you to promote individual product listings on Amazon.

If you promote new ASINs with a Sponsored Products campaign during the back-to-school period, try dynamic ‘down only’ bidding for higher performance.

When you choose a dynamic ‘down only’ bidding strategy, we’ll reduce your bids for clicks that may be less likely to convert to a sale. For example, we could reduce your bids on a less relevant search query or on a placement that doesn’t perform well.

Sponsored Products campaigns for newly launched ASINs that apply dynamic down-only bidding, receive 18% higher returns on ad spend, 7.4% more clicks, and 6.2% more ad-attributed orders on average, compared to using dynamic ‘up and down’ bidding.*

Watch these videos to learn more:

How to increase or decrease bids in your Sponsored Products campaign

Watch now.

How to set dynamic bids–up and down in your Sponsored Products campaign

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How to adjust bids by placement for your Sponsored Products campaign

Watch now.

*Amazon data, WW advertiser, December 2020 to November 2021