Long-tail keywords are more specific, lower-volume search phrases that usually have less competition and higher buying intent than short, broad keywords.
For example:
•Short-tail: “coffee mug”
•Long-tail: “double wall insulated ceramic coffee mug with lid”
Why they matter on Amazon:
•Shoppers using long-tail keywords often know exactly what they want, so conversion rates are higher.
•They’re easier to rank for than ultra-competitive broad terms.
•They can add up — lots of low-volume keywords together can drive significant sales.
Examples by category:
•Electronics → “noise cancelling Bluetooth headphones for sleeping”
•Kitchen → “BPA-free collapsible silicone lunch box for kids”
•Fitness → “non-slip yoga mat for hot yoga and sweaty hands”
How to find them:
•Amazon autocomplete — start typing and see what suggestions appear.
•Competitor listings — check titles, bullet points, and backend keywords.
•Tools like Helium 10’s Magnet/Cerebro, Jungle Scout’s Keyword Scout, or MerchantWords.
•Customer reviews — look for phrases customers use to describe your product.