I just received a concerning intellectual property infringement notice regarding a product I’ve been selling for the past 2-3 years without any prior issues across my Amazon accounts. Interestingly, my Amazon account and the listing in question are currently active and selling without any policy violations or warnings from Amazon itself.
The email is from a third-party company representing the brand, not directly from Amazon. It asks for documentation on the source of my goods, invoices, and company contact information. It also mentions potential legal action if I don’t comply or remove the listings.
Has anyone experienced something similar, especially receiving such a notice from a third party while the account and listing are in good standing on Amazon? What would be your recommended next steps in this situation? Any advice on how to best respond and provide the requested information (or if I should just take down the listing immediately despite the listing being active and the notice coming from an external entity)?
Yes, this type of third-party intellectual property infringement notice is relatively common, especially for sellers offering branded products over time. Brands often employ law firms or enforcement agencies to monitor unauthorized resellers and send out these kinds of emails as a deterrent, even if your listings are compliant and your Amazon account shows no active policy violations. These notices are not Amazon-enforced takedowns, but they can escalate if ignored—especially if the brand decides to submit a formal complaint to Amazon, which could then lead to ASIN removal, account health hits, or suspension.
Your next steps depend on your confidence in your sourcing. If you have valid, verifiable invoices from an authorized distributor or the brand itself, you can respond professionally to the email, provide the documentation, and assert your right to sell genuine goods under the first-sale doctrine (especially in the U.S.). Make sure your communication is respectful and direct, not defensive or dismissive. If you don’t have solid documentation or you’re unsure of your supply chain’s authorization status, it’s safer to quietly remove the listing and avoid further escalation. Brands rarely follow up with legal action unless there are large volumes, counterfeits, or repeated infringements, but they can report to Amazon, which could lead to account issues.
Document everything, and if you decide to respond, stick to facts—supply source, invoice dates, and seller account legitimacy. If you’re unsure, consulting a lawyer experienced in IP and Amazon cases can help you determine the risk and best course of action.
