Launching a new FBM product in grocery category

Good Morning!

My wife and I have geared up our company to launch on Amazon FBM. We have a honey that is testing at labs higher than very well known honey from new zeland in phenolic compounds. We also have 5 other raw honey blossoms two of which are certified USDA Organic.

Im seeking any kind of advice on how a new product FBM in Grocery catergory can rank quickly and win the order. Is there anything unique we can do in anyones expierence or pitfalls a newb should dodge?

Thank you! Have a good day

For Amazon , get your brand registered in Seller Central , create nice listings , invest in ppc but if i was you i would post a lot on Tiktok and Instagram and i would send traffic to my Amazon Page and own website…

1: Run facebook add where you want to sell your product and add amzon link from where people can buy your product by just clicking

2: Run PPC at amazon which is expensive but will help you to get sales but need proper learning before running PPC

3: Tiktok & Instagram short video and boast them

Thank you both!! Putting this in the recipe book