Is there a strategy to reduce CPC in the campaigns and still get orders?

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Is there a strategy to reduce CPC in the campaigns and still get orders?

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CPC is reduced over time. If the keywords are deemed relevant and highly converting, Amazon rewards us and in return may charge a lower average CPC.
CPC also has to do with the market, if sellers are bidding higher for a particular keyword and the competition is higher, the CPC will usually be higher.