Hi everyone,
Sorry for my ignorance, I’m still learning. I found a generic product labeled as “Amazon’s Choice”. It has around 9,000 reviews with a 4.8 rating.
I’m a bit surprised.
Would love to hear your thoughts!
Thanks!
Private Label sellers initiate a product as generic and keep doing it because of brand registry conversion difficulty. Amazon choice badge is on keyword level usually the ones with better organic ranks.
Yes, it is quite common to see generic products with very high review counts and ratings because many of them are sourced from established factories, sold by multiple sellers, and pushed heavily with ads or review-gathering tactics early on.
Once a product gains traction and earns “Amazon’s Choice,” it benefits from a flywheel effect where more visibility drives more sales, which in turn generates more reviews. In some cases the high rating can be inflated by aggressive review strategies, including inserts, discounts, or past manipulation, although Amazon has cracked down on this in recent years.
It’s also possible that the product is in a simple, low-defect category where customers rarely complain, making consistently high ratings more natural. The key takeaway is that a strong review profile for a generic item isn’t unusual, but it usually reflects a combination of early marketing push, ongoing ad spend, and category dynamics rather than just organic customer love.
Yes, it can happen. Keep in mind there are tactics how some sellers pool reviews together.
The Amazon’s Choice badge is an algorithmic recommendation for highly rated, well‑priced, Prime‑ready items, not a guarantee of brand prestige or uniqueness, so yes nothing weird here.