My account was created in Jan 2023. It was made on my details on my home country. As soon as the account was made, I changed the tax information to USA based LLC. The business address and legal entity details remained of my home country. After this, I completed verification for INFORM Consumer Act twice. Last one around 3-4 months ago.
Last week, I was asked to reverify my tax information. Interestingly, this time they asked me for details of my home country (National ID Number). However, the name that was being accepted at the signature was my LLC name. Why would they ask me for details of my home country to verify my tax information of my dealings in the US? And if they’re asking for details of my home country why aren’t they accepting my name in signature but that of my LLC.
I contacted Account Health team 4-5 times after this and they reassured me that there is nothing wrong. Initially, there was some internal issue at the end of Amazon that’s why I could see the banner of reverification. Now, they’re saying that there is no issue at their end anymore. My two submissions have been rejection.
Today, a Account Health staff said that they are asking me for my home country details because the legal entity contains my home country’s info. They suggested me to change that using help of Seller Support team and this team has no clue what is happening and said that they have forwarded my issue to an internal team. Meanwhile, I am asked to reverify my identity.
For almost the entire year, you are stuck with either resolving these shitty issues or trying to save your account from deactivation under Sec 3. And Amazon staff members are of no help. No idea why they are being paid if they cannot resolve these basic issues.
What you’re experiencing is, unfortunately, quite common when the account was originally registered under personal/home country details and later updated to a U.S.-based LLC—Amazon’s system tends to keep a trace of the original legal entity information even after you change the tax settings, which causes a mismatch between what’s stored under your “Legal Entity” section and what’s shown during tax or identity verification prompts. That’s why they’re asking for home country ID while still expecting the LLC name for the signature—it’s essentially a broken loop between tax identity, legal entity, and INFORM compliance layers. The Account Health team is right that there’s no performance issue yet, but the verification rejection is a ticking time bomb if not fixed.
The best path forward is to have Seller Support escalate the case to the Account Verification/Internal Identity Teamand request a full update of your legal entity information to reflect your U.S. LLC across all layers—business address, legal entity name, tax identity, and ownership documentation. Don’t just update the Tax Info section; you need the back-end data corrected by Amazon internally. You can also open a case under “Account Settings > Business Information > Update Legal Entity” and attach your LLC documents, EIN letter, and IRS W-9. Clearly mention that your tax identity is U.S.-based, but the system keeps prompting your original personal identity due to outdated legal entity details.
You’re right that Amazon support is often inconsistent and slow on these matters, so make sure every submission includes your complete LLC details, IRS confirmation letter, and a short explanation of the issue. If all else fails, consider contacting Amazon Executive Seller Relations ([email protected]) with a concise, factual explanation and attach your docs—they may redirect it to the right internal team. Until it’s resolved, keep submitting the re-verification request using whatever the system asks but note the inconsistencies each time in the form comments. It’s frustrating, but persistence and escalation are the only real paths out of this loop.
