Announcement reposted from Amazon:
Registered brands can create email marketing campaigns with the Manage Your Customer Engagement tool to help increase repeat purchases from existing customers and brand followers during upcoming deal events such as Black Friday and Cyber Monday.
With Manage Your Customer Engagement, you can create and send marketing emails to build awareness of new products, liquidate inventory with promotions, and keep your customers informed of your latest updates.
Manage Your Customer Engagement supports the following:
- Percentage-off discounts: Send promotional codes of 15% to 50% off your entire brand catalog or a subset of your brand catalog.
- 7-Day Deal details: Feature time-based deals that are listed on Amazon’s Deals pages.
- Product launch announcements: Alert your customers about new product listings.
To create your email marketing campaigns, go to Manage Your Customer Engagement.