I'm looking for opinions please

Sell On Amazon Help for New Sellers
1

For this examples purpose, lets say I’m launching PL sock brand, there are 8 different “styles” of socks and each style has 4 colour choices, is it worth creating Just one listing under our TM and having the various styles as variations or best to have 8 separate listings/asins for the different styles?

hope that makes sense, TIA

2

It is best to have a variation for the following reasons:

  1. Amazon likes variations. Give Amazon what they want.
  2. The longer a customer stays on your page. The higher chance they’ll buy something.
2 Likes
3

Just one listing is better in my opinion, where the reviews will combine than having multiple separate listings with different traffic etc.