my listings aren’t rotating into the Buy Box, I am not getting any sales. To make matters worse, if I try to lower my prices to be more competitive, the brand complains to Amazon, resulting in my listings being removed.
Has anyone else faced this issue? How did you navigate it? Any way to sell elsewhere like liquidation companies or any distributor? If anyone knows, please let me know .
The BuyBox position depends on seller’s overall price + shipping, fulfillment method, handling time, Premium delivery options and metrics.
FBA sellers may get the BuyBox with a 30% higher price than you, if you are FBM.
Handling time over 5-6 days will cause you to lose the BuyBox against all other competing offers.
Sellers who offer Premium and Expedited delivery have advantage over merchants without these options.
With ODR over 1% you will lose the BuyBox eligibility.
Also, if you are a newly registered seller, you will need to wait until at least 90 days past registration and process at least 1 order to be BuyBox eligible.
Review all offers on the listing to see, if the other sellers appear to have any advantages.
Communicate with the Brand: Reach out to the brand directly to discuss your situation. Explain your efforts to compete on price and ask if there are any alternative solutions that could satisfy both parties.
Optimize Your Listings: Focus on optimizing your product listings to improve their visibility and appeal to customers. This includes optimizing keywords, improving product images and descriptions, and enhancing the overall quality of your listings.
Explore Other Sales Channels: Consider diversifying your sales channels by selling through liquidation companies or other distributors. This can help reduce your dependence on Amazon and provide alternative avenues for selling your products.
Seek Professional Advice: If you’re unsure how to proceed, consider seeking advice from professionals who specialize in Amazon selling or e-commerce strategies. They may be able to provide valuable insights and guidance tailored to your specific situation.