How do I recover?
First—don’t panic.
This happens to the best of us.
But how you bounce back? That’s what matters.
Going OOS resets your momentum.
Amazon’s memory is short.
And you’ve got to retrain the algorithm.
Here’s our 3-part relaunch play:
→ Warm-Up Campaigns – Start with low bids on Exact Match keywords you used to rank for. Rebuild signal slowly.
→ Retargeting Ads – Bring back past viewers who didn’t convert. They’re already warm.
→ Coupon Stack – Give the algorithm a reason to move you back up. Incentivize conversions.
We used this exact method for a wellness brand that went OOS for 12 days.
Their top keyword dropped from Rank #3 to off-page.
By Day 8 post-relaunch, they were back at Rank #4—with a stronger CVR.
Lesson: Going out of stock isn’t the end.
But winging your comeback? That’s a recipe for rank death.