In the last 6 months, I got 19 direct brand approvals from US and found 56 products that matched my criteria.
My product criteria was simple:
Amazon is not selling the product
Brand is not selling directly on Amazon
Brand allows sales on Amazon
ROI is more than 25%
Good Buy Box sharing
BSR is under 80,000
One strategy that really helped:
I selected a wholesale product, then opened the storefront of sellers with less than 50 ratings. From there, I noted other brands they were selling. I contacted those brands one by one and this way built a chain of approvals.
It’s a slow process but very effective if you stay consistent. Sharing this to help others who are just starting or stuck in finding brand approvals.