Amazon UK keeps marking my products as unfulfillable, and every time I reach out, they say it’s an internal error that takes forever to fix. The worst part is, even after it gets resolved, the problem returns. After more than five years of selling on the platform, this is really wearing me down, and I’m starting to question whether it’s worth continuing.
Hello,
yes, many sellers have experienced situations where Amazon’s systems behave inconsistently or trigger issues that do not seem logical from the seller side, especially with automated compliance, listing suppression, inventory discrepancies, or account-level warnings. In a lot of cases the issue is not actually caused by something you intentionally did wrong, but rather by how Amazon’s automated systems interpret catalog data, account activity, or policy signals.
The best approach is usually to document everything carefully, avoid making repeated random changes, and focus on getting a clear explanation from support or the relevant team before taking major action.
Many sellers eventually resolve these situations once the case reaches a human reviewer rather than remaining inside the automated workflow, so persistence and structured communication are usually more effective than repeatedly reopening cases or changing things impulsively.