I am unable to change my legal business name in the Tax Interview

My current legal business name in the “Legal Entity” section of Account Info shows as my personal name. I need to change this to the name of my business that is registered with the state of Florida. When I take the Tax Interview, and try make this change, I enter the information on the “Sign and Submit” section at the bottom and Amazon rejects it and asks for the correct signature. I have tried several different variations of my name and it keeps rejecting the signature.

I do not know where to find what Amazon thinks is my correct signature. Because of this, Amazon will reject my certificate of proof of insurance which lists in the “Insured” section the name of my actual business and not my personal name. So in Amazon’s perspective, the name on this “Insured” section does not match the information in the Legal Business Name, so they will reject this certificate and tell me to tell the insurance company to correct it. However, the insurance company (Simply Business) refuses to change the information in the “Insured” section because their records must show that the Insured name matches records with the state.

The end result of this is Amazon will show me as not having proof of liability insurance and I will face consequences for that even though I am willing to buy insurance and trying my best to prove I have done so.

Thank you for any help.


I understand the frustration you’re experiencing with updating the legal business name in your Amazon account and the challenges you’re facing with the signature verification process. While I cannot access your specific account information, I can provide some general suggestions to help you address this issue:

  1. Contact Amazon Seller Support: Reach out to Amazon Seller Support and explain the situation you’re facing with updating your legal business name. They will be able to provide specific guidance and assistance in resolving the signature rejection issue. Be sure to provide them with all relevant details and any error messages you have received.
  2. Seek clarification on the signature requirements: Request clarification from Amazon regarding the specific signature format or requirements they are expecting. This will help ensure that you provide the correct signature format during the Tax Interview process.
  3. Review the tax interview instructions: Carefully review the instructions provided during the Tax Interview process to ensure you are following the correct steps and entering the required information accurately. Double-check that you are using the exact legal business name that is registered with the state of Florida.
  4. Consider seeking professional advice: If you continue to face difficulties in resolving this issue, it may be beneficial to consult with a legal professional or an accountant who specializes in e-commerce or taxation matters. They can provide guidance specific to your situation and help navigate the process of updating your legal business name on Amazon.
  5. Provide supporting documentation: If available, provide Amazon with supporting documentation that clearly demonstrates the connection between your legal business name registered with the state of Florida and the information in your Amazon account. This can include documents such as your business registration certificate or other official documentation that validates your business name.

Remember, resolving account-specific issues often requires direct interaction with Amazon Seller Support. They have access to your account details and can provide the most accurate and personalized assistance.

I hope these suggestions help you address the challenges you’re facing with updating your legal business name on Amazon. If you have any further questions or need additional assistance, feel free to ask.