Hi Guys,
I have a private-label product currently selling 10 units a day, but the carrier delays my restock shipment (in the US, it needs to be delivered to the Amazon warehouse). I only have 80 units left in stock.
To avoid losing my product’s search ranking, I’m considering a few options:
Pause Marketing
Increase
Or do both?
Please advise
Lower your bid.
To maintain your product’s search ranking with limited stock, you could reduce or pause marketing to slow down sales while ensuring you don’t completely run out of stock, as stockouts can hurt your ranking significantly. Another option is to slightly increase your price to naturally slow sales while preserving profitability. Combining both strategies—pausing ads and raising prices—could be an effective way to stretch your remaining inventory until the restock arrives. Monitor your sales daily and adjust as needed to avoid running out entirely while balancing the risk of losing momentum.
When you are out of stock and need slow down the sales, whatever you decide to do, ensure you have some stock available to prevent loss of ranking. I always increase my price.