How we prevent counterfeit, fraud, and other forms of abuse

Announcement reposted from Amazon Europe:

We recently released our brand protection report, which outlines our commitment to the authenticity of goods sold in our store and to holding bad actors accountable, to protect your businesses and help you grow.

In 2023, we invested more than $1.2 billion and employed more than 15,000 people—including machine learning scientists, software developers, and expert investigators—dedicated to protecting customers, brands, sellers, and our store from counterfeit, fraud, and other forms of abuse.

The report outlines the progress we’ve made, including the following highlights:

  • In 2023, we identified, seized, and appropriately disposed of more than 7 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
  • Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 21,000 bad actorsthrough litigation and criminal referrals to law enforcement.
  • Our proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.
  • While the number of products available for sale in our store has continued to grow since 2020, we have seen a decrease of more than 30% in the total valid notices of infringement submitted by brands.

We remain committed to continued innovation and will not rest until we drive counterfeits to zero.

For more detailed updates on our strategic areas of focus and the progress we’ve made, go to brand protection report.

To report abusive customers or sellers, go to report abuse.