When we set the PPC advertising budget for important keywords, we usually don’t know whether the budget needs to be increased and to how much, at this time, we can track the keyword SP rankings every hour to observe how long SP displays in the first 3 pages per day.
If the length of the placement is shorter than expected, such as shown in the figure, the SP ads on November 6 were only displayed at 1:00AM PST, and 4:00-8:00AM PST, no ads are displayed at other times, at this time you can increase the budget and raise the bid appropriately.
If the SP ads display enough per day, you don’t need to adjust it.
1 Like
Thank you for sharing the tips! 
1 Like