I’m referring to someone who handles everything on the account, including running campaigns.
The time it takes for someone managing a private label account to start generating regular sales can vary based on the product niche, competition, budget, and how well the launch strategy is executed, but generally, you should expect to see consistent traction within 60 to 90 days after the product goes live—assuming the account manager is handling everything properly, including listing optimization, keyword research, PPC setup, review strategy, and inventory management. In more competitive niches, it might take longer (3–6 months) to scale sustainably, especially if starting from scratch with no reviews or brand awareness. A strong first 30 days focused on visibility and relevance is key, and if done well, momentum usually builds after the initial push.