How is a competitor managing this, as they have the same ASIN but language-specific images?

Sell On Amazon Listing Management & Reports
1

Hi,

I am selling in both the UK and DE marketplaces with the same ASIN and SKU.

I have tried updating language-specific images, but the image updates are shared across both marketplaces.

I have updated the images through each listing in Manage Inventory. If I update them using a flat file with image URLs hosted in the cloud, will this work?

Thanks.

2

Try via catalogue - upload images (name them as per amazon guidlines ASIN.MAIN.jpg etc) and upload to a specific marketplace. Wait 24-48h to see if it worked.

3

For shared ASINs, images sync across marketplaces. Competitors achieve localization by creating separate ASINs, using A+ Content with language-specific modules, or Brand Registry experiments. Flat files won’t override shared images. Only distinct ASINs or brand-owned A+ allow language-specific visuals.

4

This is expected behavior when you’re using the same ASIN across EU marketplaces.

Images are ASIN-level, not marketplace-level, so anything you update (whether via Manage Inventory or flat file with cloud-hosted URLs) will sync across UK, DE, FR, etc. Flat files won’t bypass this , they’ll still overwrite at the ASIN level.

If you need true language-specific visuals, the only real options are:

  • Separate ASINs per marketplace (different GTINs), or
  • Keeping text-heavy elements out of images and handling localization via A+ and copy instead.

In practice, most larger EU sellers stick with a single ASIN and design “language-neutral” images, then localize through A+ modules and bullets. It’s usually the cleanest way to avoid constant image conflicts.

We run into this a lot managing multi-marketplace EU catalogs, especially when scaling UK → DE, so happy to share what’s worked (and what hasn’t) if helpful.