How do I set up my listing? Do I just save it as a draft?

Sell On Amazon Listing Management & Reports
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Hi.

I have a branded store on Amazon that is not launched yet, and I am just building out products in the backend. I feel I have good images and the listing text is okay, but today I sat there and built the first product, and it was a pain in the a**. Everything with Amazon just seems so overly complicated and overbuilt to the point of exhaustion. It is far from user-friendly.

I made some mistakes. I was speaking to live chat and asking about the launch date, and the live agent said that if you are sending to Amazon FBA, and I had ticked the option in the Offers tab, then it removes the quantity in the Product Description tab under my variations, so I did not need to set a launch date. They told me to press submit, but said this would not launch the product. As I told them, I did not want to lose my grace period. Lo and behold, the product is live and showing as out of stock.

What is the proper action here? Can anyone explain? I have watched many videos and looked over Amazon’s own Seller University, but they either brush over the important stuff or completely skip past it as though you should already know.

I had to press Copy on the live listing and then save it as a draft so I had all the listing data I had input, then create a new product and delete the old one.

I plan to send my products to Amazon, and I heard this can take up to four weeks to be registered with them.

Set a launch date in the future and press publish?

There is absolutely no help out there at all.

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Save your listing as a draft until your FBA inventory is received, then set a future launch date and publish to ensure stock and grace period are correct. Avoid pressing submit before inventory is ready.

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Amazon’s complexity is real. Edit the live listing, set the quantity to 0, and send the inventory as soon as possible. For new products, save it as a draft until you are ready for FBA.

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If you know the launch date you can add it however its not needed. You could save the listing but dont add the images, this way the listing wont be active. Once you send your inventory in, it can take days or weeks for amazon to receive it, there is no rule here. But one on the way, amazon can show your product as available for purchase with a long delivery time!

If you refer to the ‘honey moon period’ once the listing gets active for the first time - amazon never confirmed such a thing exists. It’s only observed by sellers and it can vary from listing to listing.

If your SEO is strong, images and A+ content great, pricing strategy is place and PPC strategy set up, you can start your journey. Make sure to have a long term business plan and monitor the KPIs on a daily basis in the launch phase.