How do I find keywords in the Ad campaign report

Amazon Sponsored Products
1

Hi

I have been running PPC campaigns for a while and I cannot work out how to find keywords.

I am told to start with an automatic campaign as Amazon tells you what keywords it is finding with your product but when I download the report after a week, there are no keywords. it has the other data but agaisnt keyworrds it just says * (see attached).

Has this happened to anyone else and if so, do you know how to find the keywords?

Also, I have seen a USA webinar and it is showing me a page where you can see it on seller central and not download report. Can you get this in the UK market?

2

Hi

You don’t get Keywords if you run an Automatic keyword campaign, but you should still get the Customer Search Term (which contains the keywords).

If you run a Manual campaign you get both.

Reports > Advertising Reports > Search Term Report

You’ll have to request and then download report